About us

Who we are

At Hedgehog Company, we take an entrepreneurial and interdisciplinary approach to realise sustainability together with our clients in business, construction, and finance. Our dot on the horizon is a climate neutral 2030. We do not write reports that end up in drawers of CEOs. Instead, we build targeted, feasible, and affordable impact strategies!

Our team consists of intrinsically motivated professionals, the first generation educated as sustainability experts. We've guided many organisations, in many sectors, with our tailor-made solutions, calculations, and research towards sustainable performance.

Meet the Hedgehogs

Joost

Joost

Co-founder
Imme

Imme

Senior Expert Sustainability/Sustainable Construction
Philip

Philip

Co-founder
Clara

Clara

Head of communications
Saro

Saro

Co-founder
Gloria

Gloria

Junior Sustainability Expert
Mees

Mees

Junior Sustainable Construction Expert
Ricardo

Ricardo

NOx Expert
Max

Max

Writing & research
Zoë

Zoë

Sustainability Expert
Luc

Luc

Head of design
Rik

Rik

Sustainability Expert
Nata

Nata

Sustainability Expert
Joël

Joël

Junior Sustainability Expert
Victor

Victor

Junior Sustainability Expert
Learn more about Hedgehog Company
Values

Our core values

Entrepreneurship

Hedgehog focuses on opportunities, not problems. We collaborate with - and support- our clients. So they gain a sustainable advantage over their competitors. We never deliver a partial solution, but always offer a complete approach. And ensure our clients are actually prepared for the future.

Energetic

Hedgehog adopts an energetic and pragmatic approach. We enthusiastically motivate our clients by creating clarity in sustainability. And actively initiate the conversation. To make sure all our clients fully understand sustainability and the possibilities for their organisation.

System thinking

Sustainability is a wicked problem. Hedgehog finds solutions on multiple levels. In options are overlooked by others. To generate a holistic and complete insight of where our clients stand. Proactively, we anticipate on upcoming trends and regulations. So our clients are prepared for future demands and legislation.

We do it for our planet

The Hedgehog team is intrinsically motivated to improve the state of nature and our environment. We are the first generation experiencing -and suffering- the negative consequences of human behaviour on our planet. We are the last generation able to act and change the direction our future is heading. For ourselves and all future generations.
It's in the name

Hedgehog Company

Origin of the name
The hedgehog is our spirit-animal. Hedgehogs are rather opportunistic in selecting their food, the little spiky creatures come into your garden and eat all the snails and other pests. Because of this, some of our team members invite Hedgehogs with Hedgehog-welcoming signs. Also, this little mammal is king in protecting itself against exterior danger. When facing danger, the hedgehog curls up to a spiky ball and waits until the danger is over.
The metaphor
The hedgehog is our metaphor for the current phase of human history. People curl up, pretend the danger is not there, and purely focus on the individual needs they have. This egocentrism is problematic in many of the current challenges we face, and it also is in climate change. People either simply do not see or face the threat because it’s complex, others stay in their little spiky ball because the status quo is making them so much money.
The action
The threat of climate change is just getting more and more real. And instead of curling up and waiting, it’s time to move and fight this threat. This is exactly what Hedgehog Company was founded for; combating climate change and sustainability issues by taking action. Create impact by doing.

We create tailor-made solutions based on your specific situation. You get the service and results you need.

Board of Advisory

Our board of advisory provide non-binding strategic advice and support to the company. They offer guidance on sustainable business practices, market trends, and industry developments, and provide feedback on products and services. Their goal is to help the business make better decisions and achieve its sustainability goals.

Piet-Hein Goossens

Piet-Hein spent 14 years at Accenture Strategy as an advisor to CFOs and their organisations. He has since started to focus on sustainability. To this end, he works at the Black Jaguar Foundation and the North Sea Farmers. The Black Jaguar Foundation is an NGO working to realize the Araguaia Biodiversity Corridor in Brazil. This will be 2,600 km long and requires the restoration of 1.7 billion trees. The North Sea Farmers are committed to the large-scale cultivation of seaweed in the North Sea as part of future agriculture. Piet-Hein’s strategic business background, analytical skills and enthusiasm form a key role in our RvA.

Coyan Tromp

Coyan Tromp is an assistant professor and curriculum developer at the Institute for Interdisciplinary Studies at the University of Amsterdam (UvA). She specialises in issues concerning complex problems, interdisciplinary solutions and paradigm changes. She wrote the book Wicked Philosophy: Philosophy for Science and Vision Development for Complex Problems, among others. Coyan was one of the founders of the Future Planet Studies bachelor’s degree at the University of Amsterdam. This bachelor is also the cradle for Hedgehog Company; each of our three founders graduated in this. With her philosophical-scientific background and interdisciplinary view, Coyan is a fixed value in the RvA.

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