Our board of advisory provide non-binding strategic advice and support to the company. They offer guidance on sustainable business practices, market trends, and industry developments, and provide feedback on products and services. Their goal is to help the business make better decisions and achieve its sustainability goals.
Piet-Hein spent 14 years at Accenture Strategy as an advisor to CFOs and their organisations. He has since started to focus on sustainability. To this end, he works at the Black Jaguar Foundation and the North Sea Farmers. The Black Jaguar Foundation is an NGO working to realize the Araguaia Biodiversity Corridor in Brazil. This will be 2,600 km long and requires the restoration of 1.7 billion trees. The North Sea Farmers are committed to the large-scale cultivation of seaweed in the North Sea as part of future agriculture. Piet-Hein’s strategic business background, analytical skills and enthusiasm form a key role in our RvA.
Coyan Tromp is an assistant professor and curriculum developer at the Institute for Interdisciplinary Studies at the University of Amsterdam (UvA). She specialises in issues concerning complex problems, interdisciplinary solutions and paradigm changes. She wrote the book Wicked Philosophy: Philosophy for Science and Vision Development for Complex Problems, among others. Coyan was one of the founders of the Future Planet Studies bachelor’s degree at the University of Amsterdam. This bachelor is also the cradle for Hedgehog Company; each of our three founders graduated in this. With her philosophical-scientific background and interdisciplinary view, Coyan is a fixed value in the RvA.
