In a time when sustainability claims are everywhere, consumers and stakeholders are demanding more than just good intentions, they want proof. And this doesn’t mean you have to start ‘greenhushing’: to stop communicating about sustainability because you are afraid of greenwashing accusations.
Clear, credible communication about your environmental impact always starts with knowing the facts. That’s why transparency backed by data must be at the heart of any sustainability effort.
If you want it or not, every product has an impact on the planet. First comes the mining, extraction, or cultivation of raw materials. Then the manufacturing of the product, and finally its use and disposal. From the beginning to the end, each stage of a product’s life contributes to its overall pollution of the environment. But how to truly understand the scale and nature of that impact?
You don't know what you don’t measure, that’s our guiding principle at Hedgehog. A Life Cycle Assessment (LCA) offers the solution. An LCA is a scientific method for evaluating the environmental aspects of a product throughout its entire life cycle.
It helps uncover the hidden costs of your product’s value chain and shows exactly where the biggest environmental burdens lie. It's a thorough analysis which does not only cover carbon emission but the whole array of environmental impact including water use, energy consumption, pollution, and waste.
Why does an LCA matter?
1. Drive efficiency
By mapping the full lifecycle of a product, an LCA highlights inefficiencies in energy use, resource consumption, logistics, etc. These insights help businesses streamline operations, reduce material waste, and cut costs. Facilitating the creation of leaner, more efficient production systems.
2. Reduce risks
Environmental regulations and guidelines about communicating sustainability and avoiding greenwashing are tightening. An LCA is needed to communicate about the impact of your products with the right documentation of claims and arguments.
3. Strengthen your brand reputation
Sustainability is no longer optional, it’s expected. Brands that demonstrate a clear understanding of their environmental impact gain trust and loyalty. Sharing LCA results and showing how you’re taking action builds transparency and credibility with customers, investors, and partners.
An LCA empowers you to communicate with confidence, using real numbers and insights to support your claims. Sharing LCA results builds transparency and credibility with customers, investors, and partners, making your sustainability story stronger and more authentic.
Download our complete guide for sustainability communication and learn everything about the dos and don'ts.
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